Has anyone ever sent you an E-mail that seemed like they forgot you were a living person? Have you ever gone to a store and felt like you weren’t a person? Just a number like at the deli, or the automobile tag office? It seems like we have been completely tokenized, even in social interactions we are now a screen name. At the root of customer service, people who are interacting with people must treat those people like they would wish to be treated. However, in our “Race to the Bottom,” as Seth Godin so cleverly calls it, we have dehumanized interactions with other people in favor of a better price, and a lack of reliability from the product.
